“Read on. Get on.” is a British reading-encouragement program.
from its sponsors:
"If children don’t get ahead in reading early on, the chances are they won’t flourish later on, which is why the Read On. Get On. campaign is so important. When I look back on my childhood, some of my fondest memories are of reading with my dad or mum. Reading is one of the greatest gifts you can give your child. When you read a book it sends you into a magical world. Join me in the Read On. Get On. campaign and read to your kids for just 10 minutes a day to help Britain ensure all children can read well by the time they are 11 years old.” ~ David Williams
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